Posts in Tools
How long does a competitive intelligence project take?

The biggest impact on timeproject length comes from the time required to find and contact primary sources. Typically this might be one or two weeks to find sources and another two, maybe three, weeks to contact them and schedule conversations. This last part is the one that the analyst can least control - it depends largely on the source’s availability.

Read More
Competitor Analysis Templates

It would be convenient to have a single competitor analysis template that could be rolled out as needed, populated and presented. All in one easy-to-use package. Unfortunately, that is not the way of things. The tables, charts and other such forms of presenting data will vary across companies, by competitor and by focus of research e.g. product comparisons, sales benchmarking and so on.

Read More