Competitor analysis tools: marketing spend

Many competitor analysis tools are publicly available, often for free. One category of tools that estiamte or analyze advertising spend. When researching competitors' marketing budgets and areas of focus, or which advertisers work with which media companies, these can provide valuable indicators.

Below are some of the sources in this category that we use when conducting competitive anlaysis:

UK

Outdoor Media Centre
UK TV Adverts

US

Who Is Mailing What
USA TV Ads
Advertising Research Foundation

Worldwide

AdForum
AdWeek
BestAdsonTV
Critical Mention
Moat
TV Eyes
Adverlicious
AdTunes
TellyAds
Ad Facts
Compere Media
Kantar Media
AdGooroo
iSpionage
SEMRush
SpyFu
Sponsorship
Creativity Online

 

You can download our full list of competitive intelligence tools.