Competitive Intelligence for Strategy
What is your competitor planning next?
Our analysis is the competitive advantage you need.
Competitive intelligence can tell you how competitors are set up, what they are investing in, what their plans are for the year ahead and whether they take you into consideration when planning their next move. Insight from competitive analysis will inform your strategic decisions and give you a competitive edge when defining your business strategy.
Competitive intelligence helps you win
Stay one step ahead of competitors — know your competitors' strategy, so you can plan your response
Allocate budget effectively — pick your battles, knowing which ones you can win
Empower sales teams — tell sales teams what they are pitching against and how to win competitors’ customers
Make informed strategic decisions
If you are planning your company’s strategy for the year ahead, it helps to know what competitor activity to expect. Competitive analysis can tell you how competitors' business teams are organized, where their investments are going, what is on their product roadmap and what is their strategy for entering new markets. We can map competitor activity and deliver valuable insight about what it means.
A competitive intelligence program will strengthen your business strategy. Plan your strategy fully informed about how your competitors may react, whether they can match your plans and where you can beat them.
Invest with focus for better ROI
You can’t fight your competitors on all fronts – you need to understand the competitive landscape in detail. Competitor research lets you target your strategic planning wisely. Knowing their weaknesses and their strengths will help you decide where to invest in your own plans. Competitor intelligence means you can decide with confidence what segments to target, and which products to develop, using competitive intelligence data to define the most effective plan.
Competitive intelligence will help you build your plans on solid foundations, and pre-empt your competitors’ moves. Whether you are planning your marketing strategy, pricing strategy or product strategy, our competitor insights can bolster your strategic planning.
“Competitor analysis is a fundamental input into our strategic planning, allowing us to plan further ahead and focus our investment.”
— Corporate Development Manager, ERP Software
Enter new markets with confidence
Entering a new market, targeting a new customer segment or launching a new product is a big decision. Knowing what your competitors are already doing, or planning to do, is just one input - but an important one. You need to understand how your strategy will perform when it comes up against the competition, and how customers will choose between your product and the competitors’ products.
Competitive intelligence analysis will help you anticipate how the market will respond to your strategy and plan to win.
Start winning against your competitors
Contact us if you need to know your competitor’s pricing, sales pitch, features or customer list.