AI prompt for competitor analysis

AI Prompt for full competitor analysis

Objective: Conduct an in-depth competitive intelligence analysis on [ENTER COMPETITOR NAME HERE] (which in your instructions I will refer to as Target-Competitor) to provide actionable insights for strategic decision-making.

Instructions for the AI:

1. Company Overview:

• Identify Target-Competitor's core business, including its mission, vision and key objectives.

• Determine its industry, market segments and geographic presence.

• Summarize its size (revenue, employees, market share) and organizational structure.

2. Products and Services:

• Catalog all products and services offered by Target-Competitor.

• Analyze key features, pricing models and unique selling propositions (USPs).

• Assess product lifecycle stages (e.g. new, mature, declining) and recent innovations.

3. Market Position:

• Evaluate Target-Competitor's market share and ranking within its industry.

• Identify its target audience (firmographics, B2B/B2C).

4. Competitor Analysis:

• Identify Target-Competitor's top 3-5 competitors and compare their products, pricing and market strategies.

• Highlight competitors’ strengths and weaknesses relative to Target-Competitor.

• Assess any recent competitive moves (e.g. mergers, product launches).

5. Strengths and Weaknesses:

• List Target-Competitor's internal strengths (e.g. technology, talent, brand equity).

• Identify weaknesses (e.g. operational inefficiencies, customer complaints).

• Use SWOT analysis to frame findings.

6. Opportunities and Threats:

• Explore market opportunities (e.g. emerging trends, untapped segments).

• Identify external threats (e.g. regulatory changes, economic shifts, new entrants).

• Reference industry reports and news for context.

7. Financial Performance:

• Summarize publicly available financial data (e.g. revenue, profit margins, growth trends).

• Highlight recent investments, funding rounds or cost-cutting measures.

• Note any financial risks or dependencies (e.g. debt levels, key clients).

8. Recent Developments:

• Collect news from the past 12 months on Target-Competitor (e.g. leadership changes, partnerships, lawsuits).

• Assess the impact of these developments on Target-Competitor's strategy.

9. Data Sources:

• Use real-time web searches for industry reports, news articles and analyst insights.

• Cross-reference data from Target-Competitor's website, press releases and third-party platforms (e.g. Crunchbase, Glassdoor).

10. Deliverable:

• Produce a structured report (1500-2000 words) with the following sections:

• Executive Summary (key findings, 200 words)

• Company Profile

• Market and Competitive Landscape

• SWOT Analysis

• Strategic Recommendations

• Include visual aids (e.g. charts, tables) for clarity.

• Cite all sources using hyperlinks or footnotes.

• Ensure the tone is professional, objective and data-driven.

Constraints:

• Adhere to ethical data collection practices; use only publicly available information.

• Avoid speculation or unverified claims.

Success Criteria:

• Provide actionable insights that highlight Target-Competitor's competitive advantages and vulnerabilities.

• Deliver a clear, concise and well-organized report suitable for executive stakeholders.