Competitor analysis tools: social media

Many competitor analysi tools are publicly available, often for free. One category of tools are social media analytics. There are many enterprise-level tools for social media monitoring, but there are also some that are free or low cost, albeit often with fewer features.

Below are some of the sources in this category that we use when conducting competitive anlaysis:

Boardreader
Omgili
BackTweets
Twilert
Social Mention
Twitter Search
FollowerWonk
Opinion Crawl
Truthy
Tweetstats
Twiangulate
Twitter Sentiment
Wordle

 

You can download our full list of competitive intelligence tools.