Using Revisit for competitive intelligence
Revisit is an online monitoring application that delivers live Twitter updates right onto your web browser, giving you numerous insights such as general interest towards selected topics, the volume of conversations about said topic as well as the frequency of these posts, all in one page.
What really sets Revisit apart from the crowd is the way it displays all this information: through a simple chart with a level of detail commonly seen in infographic diagrams.
Getting started with Revisit is easy; type in a search term (for example, the latest upcoming Apple product on the horizon), an optional ‘title’ for the chart and the maximum number of tweets you would like to track. You also have an option to display only tweets sent for the day itself. Once all three fields are filled in, just press enter and the data will start pouring in.
Each square shown on the chart represents one tweet, and they are arranged in lines that correspond to the time it was sent (relative to your time zone). If a bunch of tweets occur at the same period, they would be shown as grouped together on the chart. Users can also manipulate the chart by clicking around it, to get closer to the data. Clicking on an individual tweet will reveal the contents of the message, and any replies to it.
Apart from the data shown on the chart, Revisit also takes the time to display some hard numbers above it, revealing the exact number of tweets, retweets and replies. It also features a ‘full screen’ mode, which is invaluable for displaying on a dedicated monitor or projector for constant surveillance.
So how can Revisit help you in terms of competitive intelligence? Its main strength is the ease in understanding its data. All the important bits are displayed in a simple layout that manages to communicate in several levels. Again, the comparison with infographic diagrams comes into mind here.
Because Twitter is one of the largest social media entities in the world today, it is possible to track any known corporate element with Revisit, like products, news and announcements, and even the personnel within a company.
Revisit as a service would be exponentially more powerful if it were to expand its range to include other social media services such as Facebook, but Twitter is unfortunately its first and final area of focus; you would need to seek out other tools if you wish to monitor them. In addition, the webpage is demanding in terms of processing power; the average computer may stumble if asked to track far more tweets than it can handle, so there is a bit of finesse involved.
There might be some minor shortcomings, but Revisit is an all-around excellent Twitter monitoring tool. That, coupled with the fact that it is completely free, is worth a try at the very least.