Managing risk in competitive intelligence

Competitive intelligence need not be riskier than any other type of market research. All research projects require careful management, knowledge of relevant regulations and an awareness of the sensitivities involved.

Companies have varying comfort levels about the perceived risks of competitive intelligence. Our new white paper addresses some of those risks, discusses perception vs reality and covers some of the ways that risk in competitive intelligence research can be minimized.

If you want to understand the risks involved and how they can be managed, you can download the white paper from here (PDF) or visit our free resources section.