Many competitor analysis tools are publicly available, often for free. One common source of information is attending trade shows and conferences. In that context, it is useful to have listings of what trade shows are coming up.
Below are some of the sources in this category that we use when conducting competitive analysis:
You can download our full list of competitive intelligence tools.
Competitive intelligence is a key part of strategy for B2B SaaS companies. Product teams need it to shape roadmaps, marketing teams need it to sharpen positioning, and sales teams need it to win deals.
There’s always another competitor to investigate, another product launch to track, another customer review to analyze. The real question is, when can you stop gathering data and start acting on it?
Competitive analysis is essential for SaaS companies that want to stay relevant, grow market share, and defend their positioning. But as useful as competitive intelligence is, not all analysis is good analysis.
Whether you’re gathering insights for marketing, product, or sales, certain warning signs can creep into your competitor analysis process and compromise its value. Ignoring these red flags can lead to flawed conclusions, wasted effort, or even worse, bad decisions.
Let’s look at the most common red flags to watch for during SaaS competitive analysis and how teams can avoid them.
2 competitive intelligence tools you’re missing. Hot news in B2B SaaS. Competitor pricing. New business books for competitive intelligence professionals.
