Pick off your competitor’s customers.
Armed with a list of competitors’ customers, your salespeople pick them off one at a time.
Aqute will give you an extensive customer list built from public and primary sources. Our lists are reliable and accurate, so you don’t waste time chasing dead ends.
And we can tell you how much those customers are spending, so you know how much value you can capture, and how to price to win.
Customer lists help you win
Boost your sales efforts — give account executives named targets to hunt
Laser-focused marketing — target your competitor’s key accounts with highly specific marketing
Spend budget effectively — go after accounts with a proven history of spending on your technology
Get the most complete lists of competitors’ customers
Each of your competitor's customers could be your next potential customer. Competitive analysis looks at a wide range of sources where competitors' customers can be found. For example, many companies cite example customers in case studies. Customer reviews from technology review sites can lead to customer names. A quick search online will give you a handful of customer names from the competitor’s website - in testimonials, case studies, webinars or videos. These sources will show a small number of a competitor's customers, often not enough for sales teams to build a serious campaign - but they will give you a start. See our guide to finding competitors’ customers.
For a more complete list, our competitor research goes further. Using an exhaustive list of public sources, as well as calls to existing customers, channel partners and other primary sources, competitive intelligence from Aqute can give you the fullest possible list. Building a competitor customer list gives your sales team a genuine competitive advantage.
“Competitor customer lists are the #1 thing our salespeople want, and worth their weight in gold.”
— Sales Team Leader, HR Softwre
“Aqute doesn’t just give us a list of customer names: we get deal sizes, industry breakouts, deal duration — it’s 100% improved our sales targeting.”
— Product Manager, Cybersecurity Platform
Go beyond customer names
Customer lists are one thing. But with deeper research, you can get valuable insight about the competitive landscape and what customers think of your competition. Which customers are important, which ones are reference customers, which ones are in the sales deck? And how much are these customers paying – which ones have the large contracts? In which customer segment is your competitor strong or weak? Competitor research will help you answer these questions and take market share.
Understanding your competitor’s customers will help you win more deals at their expense. Every name found through competitive research is a potential customer for your salespeople to convert, or for your marketing team to target with their marketing strategy. Customer feedback from your competitor's customer base will help you understand the typical target customer and inform your marketing strategy. Customer reviews will provide clues about what would make a target customer switch to your product. And regular competitor tracking will keep your sales team up-to-date about recent competitor wins.
What does competitor analysis look like? Download a free sample here.
81% of technology sales leaders say having competitor customer lists is important or very important.
— US survey (n=100)
Start winning against your competitors
Contact us if you need to know your competitor’s pricing, sales pitch, features or customer list.