Make the business case for competitive intelligence

Competitive intelligenceCompetitor analysisTools

31 Jan

You want the best competitive intelligence that money can buy, with mind-blowing insights that will propel your sales forward. So you need the money to do the buying, and that means convincing someone to give you budget.

Our new template does all the hard work of explaining what competitive intelligence delivers, how it will help your team, how to calculate the benefit and how long it will take.

Download it here now and take one step closer to beating your competitors.

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Featured

Avoiding Analysis Paralysis: Knowing When Your Competitive Analysis Is Good Enough

Competitive intelligence is a key part of strategy for B2B SaaS companies. Product teams need it to shape roadmaps, marketing teams need it to sharpen positioning, and sales teams need it to win deals.

There’s always another competitor to investigate, another product launch to track, another customer review to analyze. The real question is, when can you stop gathering data and start acting on it?

Red Flags to Watch For During SaaS Competitive Analysis

Competitive analysis is essential for SaaS companies that want to stay relevant, grow market share, and defend their positioning. But as useful as competitive intelligence is, not all analysis is good analysis.

Whether you’re gathering insights for marketing, product, or sales, certain warning signs can creep into your competitor analysis process and compromise its value. Ignoring these red flags can lead to flawed conclusions, wasted effort, or even worse, bad decisions.

Let’s look at the most common red flags to watch for during SaaS competitive analysis and how teams can avoid them.

2 Competitive Intelligence Tools You’re Missing

2 competitive intelligence tools you’re missing. Hot news in B2B SaaS. Competitor pricing. New business books for competitive intelligence professionals.

Andrew Petersen

Make the business case for competitive intelligence

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How Competitive Intelligence Can Drive Innovation in B2B Product Design

AI is not yet good enough for competitor analysis