OCID: Obsessive Competitive Intelligence Disorder

Obsessive Competitive Intelligence Disorder, or OCID, is a little-known condition that affects many competitive intelligence analysts. OCID sufferers see competitive intelligence everywhere, all the time.

If you have OCID, this is not Pret A Manger's generous Christmas appeal - it is competitive intelligence about their sales figures.

If you have OCID, these are not mortgage rates for buying a beautiful new home, but competitive intelligence about financial products.

And this is not an advertisement for a beautiful book, but rather information about The Folio Society's expected revenues.

Everywhere they look, OCID sufferers see intelligence data. Many competitive intelligence analysts have to live under the shadow of this obsession. Please spare a thought for them.