How to get your competitors’ international pricing

$$PLAIN_TEXT_PREVIEW$$ Hey. You want to know the best tools for competitive intelligence? The best books? Free chocolate? Welcome to the Aqute Angle. It’s where all the cool kids don’t hang out. COOL TOOLS Straight from our analysts’ desks, here are 2 cool tools to research your competitors. One to find what your competitors’ customers think about your product, and one for regional pricing. Sure, nothing is as life-changing as competitor intelligence directly from Aqute, but these tools can get you started on your own research. #1: G2 Reviews. OK bigshot, so you use G2, who doesn’t, but do you search your competitor’s G2 reviews for *your* brand? There’s a bucketload of insights about how customers compare you vs. your competitor. Say you’re the Power BI PMM and you want to know what do Tableau users think of Power BI. You go to Tableau’s page on G2… Oh my days bruv, look at all the feedback you’ll get… #2: Regional Pricing. If you’re in international marketing, try this: get a VPN app, cycle through each country you monitor, load up your competitor’s pricing page (you may have to manually select their localized homepage each time). Hey presto, local pricing. Like below, for Canva. AN OLD TIMER TALKS AI In ye olde days of 2010, CI agencies used to offer training courses on how to use search engines. Boolean operators! DuckDuckGo! How quaint. AI is going through the same thing. Prompt engineering! Markdown files! And training courses again. These too shall pass. They’re not the only tech trends making a comeback. Build vs. buy has become vibe code vs. buy (the answer is still “buy”). Point solutions vs. platform has become vertical AI vs. general GPTs (the answer is, “it depends”). APIs are becoming MCPs. Bots have become agents. Plus c’est la meme chose. WHAT SALESPEOPLE WANT What is the #1 thing salespeople want? OK, massive commissions but the #2 thing they want is to know the competitor’s pricing. If only there were somewhere you could get accurate competitor pricing. BEDTIME READING Instead of books this time, let’s look at LinkedInners worth following. #1 Andy McCotter-Bicknell. We hesitate to recommend Andy because surely everyone follows him already, but how does he only have 12K followers?! #2 Jason Oakley. Big into hot topics like demos and features, with passion and an earnest desire to help PMMs/PMs. #3 Tamara Grominsky. Practical advice on how to be a good PMM. Specifically, get promoted and earn the adulation of your peers. That’s all for now, people — until the next time! 1875 Mission St San Francisco United States Unsubscribe