Aqute Intelligence is a competitive intelligence agency for B2B SaaS companies. We research competitors’ pricing, sales pitches, products and customers. We deliver findings that product, marketing and sales teams can act on. Aqute has delivered competitive intelligence for over 25 years.
Who we work with
Product marketing managers responsible for competitive positioning
Product teams planning roadmaps against competitor releases
Sales leaders who need accurate battlecards
Executives preparing for pricing changes and product launches
What we research
Pricing: list prices, discount levels, packaging and contract terms
Sales pitch: how competitors demo, position and handle objections
Product: features, roadmap, integrations and user experience
Customers: who buys from competitors and why they switch
Win/loss: buyer interviews on competitive deals
How we work
We use primary research e.g. buyer interviews, demos and expert calls
We combine primary research with public sources e.g. pricing pages, job postings, review sites and filings
We separate verified facts from estimates
Deliverables
Competitor profiles and comparisons
Battlecards for sales teams
Pricing benchmarks
Briefing sessions with product, marketing and sales teams
Contact Aqute to discuss a competitive intelligence project for your SaaS business.
