13 top competitive intelligence tools for: marketing spend

These are some of the tools we use in competitor research for our customers - to analyze competitors, understand what they are doing and what they plan to do next.

  1. AdForum - extensive search engine for ad campaigns across all sorts of media around the world.

  2. Adthena - research your competitor’s paid search campaigns.

  3. Advertising Research Foundation - industry research and reports; not quite competitor-specific.

  4. Ahrefs - research your competitor’s paid search campaigns.

  5. BestAdsonTV - database of ads on television, radio, outdoor and print.

  6. Compere Media - analysis of competitors’ marketing strategies, including buy strategies and demographics.

  7. iSpionage - research your competitor’s paid search campaigns.

  8. Moz - research your competitor’s paid search campaigns.

  9. SEMRush - research your competitor’s paid search campaigns.

  10. SpyFu - research your competitor’s paid search campaigns.

  11. TV Eyes - detailed data around television ad campaigns including transcripts and clips.

  12. USA TV Ads - archive database of television ads.

  13. Who Is Mailing What - discover what direct mail campaigns your competitors are using.

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