13 top competitive intelligence tools for: marketing spend
These are some of the tools we use in competitor research for our customers - to analyze competitors, understand what they are doing and what they plan to do next.
AdForum - extensive search engine for ad campaigns across all sorts of media around the world.
Adthena - research your competitor’s paid search campaigns.
Advertising Research Foundation - industry research and reports; not quite competitor-specific.
Ahrefs - research your competitor’s paid search campaigns.
BestAdsonTV - database of ads on television, radio, outdoor and print.
Compere Media - analysis of competitors’ marketing strategies, including buy strategies and demographics.
iSpionage - research your competitor’s paid search campaigns.
Moz - research your competitor’s paid search campaigns.
SEMRush - research your competitor’s paid search campaigns.
SpyFu - research your competitor’s paid search campaigns.
TV Eyes - detailed data around television ad campaigns including transcripts and clips.
USA TV Ads - archive database of television ads.
Who Is Mailing What - discover what direct mail campaigns your competitors are using.
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