Competitive Intelligence Case Study
Competitor Analysis for Acquisition Strategy
Video content has become the most immersive medium for information and entertainment – it’s transformed how we connect, learn, and spend our downtime in the digital world – and video hosting platforms serve as their launchpads.
This case study focuses on competitor analysis done for one innovative company with an ambitious vision – to broaden its reach and strengthen its position in multiple product areas and diverse geographies.
Competitive intelligence services delivered
Blueprinting a bold vision
At the core of the initiative was identifying the right prospective acquisition targets that would drive the client’s expansion. To expedite the process, we dove into the multisector field of video technology and chose distinct platforms and services that would integrate well with our client’s business model. They’d have to fulfill two things: be able to accelerate growth and fortify the company’s market position.
After our initial screening process, we ended up with a substantial pool of hundreds of potential acquisition targets scattered across five types of video technology.
Sifting through the prospects
Our initial trawl of potential acquisition targets was grounded in publicly available data, where we examined a range of metrics for each company to build robust profiles. Product capabilities were inspected to find out how each target’s offerings aligned with our client’s vision. We evaluated the size of each company to get an understanding of their scale of operations and their potential value. We even investigated the key industries these targets served to identify links with our client’s existing and prospective markets.
Our client was able to narrow our list down to 30 acquisition targets, and thus, we moved on to our next stage, where it was time for some deeper investigation.
Primary fieldwork and financial analysis
With the targeted list in hand, we explored each potential acquisition target in more detail using a dual approach. We combined the human element of primary fieldwork and quantitative financial analysis.
The fieldwork revolved around interviewing various stakeholders associated with the targets. That didn’t just mean the staff – it also meant reaching out to customers and resellers to get a broader perspective. These interactions gave us firsthand insights into customer satisfaction, revealing the strengths and weaknesses of each target and other nuances that could help our client’s decision-making process. As a bonus, we also looked into the relationships each had with their channel partners to uncover their market reach.
At the same time, we produced financial models for each company, which shed light on their economic stabilities. Detailed revenue and margin analysis gave a solid understanding of just how profitable each partnership would be. When paired with our qualitative findings, we were able to reveal important aspects of each target.
Delivering impact
Thanks to Aqute’s competitive intelligence groundwork, the client was able to use our transformative competitor report to narrow down their ideal acquisition candidates. Our comprehensive financial health check of each shortlisted company was able to feed into the due diligence process, assisting our client in strategy formulation, risk determination, and understanding the implications of their M&A decisions.
Our client’s strategy team gained the tactical advantage they needed and was able to direct their efforts towards the most promising opportunities.
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