Competitive Intelligence in Manufacturing

Competitive intelligence in manufacturing is about survival in an industry that has been under pressure for decades.

Operational benchmarking is an imperative in the ongoing quest to achieve the leanest manufacturing model, the most efficient supply chain, the lowest cost. Our competitive intelligence extracts best practice from competitors. At the front end of their operations, manufacturers must stay ahead of any innovation from their competitors, to satisfy customer demand. Not least, manufacturers are in a race for greener business practices. Our competitor analysis helps clients navigate their way past competitors.

More than companies in other sectors, manufacturers are vulnerable to being blindsided by competitors from emerging markets. China, Brazil, Russia. But also a host of countries asserting their growing prominence. Companies from emerging markets are challenging rivals in the US and Europe on their home turf. They benefit from lower costs, government subsidies, looser regulation and other advantages. Some of these are both competitors and suppliers to the US and European companies.

Succeeding against these new threats means understanding unfamiliar competitors. New competitors that manufacturers in the US and Europe know little about. Rivals that may never have appeared on our clients’ radars before. Public information about these competitors is not easily available. That is where Aqute comes in. We have extensive experience researching competitors in most inaccessible countries. Our localized, primary intelligence leaves no stone unturned.

If you are a manufacturer, contact Aqute today about competitive intelligence.