Zanran data analysis as a competitive intelligence tool
Zanran is a numerical data search engine dedicated exclusively to picking up numbers for any given subject. Searches returned are graphical, with charts, tables, and numerous statistics. There are two search options – basic and advanced – available in different languages. The interface is intuitive and user-friendly – the site even has recommended search terms, such as “company innovation performance.” Clicking on that, one is given a large amount of graphical data, with a preview of each chart for the user to choose from.
The advanced search of the above term allows for certain parameters to be set – server location, age of material, and file type. Additionally, one can search a specific site within the crawler, such as a competitor's website. The applications for this type of search would be obvious – amassing large amounts of data – pure numbers for competitive analysis. Gathering intelligence is made quite simple with this search engine.
The results given from any type of search can be used in competitor analysis to monitor baseline performances along with growth trends, and gaps in service that could be filled by the company in question. The only thing that would make it better would be a bot that compiled and reported only the most pertinent results for a target search term or company.
At this point, there is nothing out there quite like this search engine, and if nothing else, Zanran is fun to use. Straightforward, easy-to-use, with accurate, real-time results. This is definitely a tool that would benefit any competitive intelligence project or team.