Competitive intelligence: Internal documents available online

It is interesting how many internal documents can be found online - with information like competitive sales pitches, client details, progress against sales targets. They can be good nuggets of competitive intelligence.

Here, for example, is a spreadsheet of what seem to be sales by a corporate sports hospitality company, Premiere Sports. Obviously this reveals details about Premiere Sports's own business, but it also provides some clues about the activities of their customers.

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This Regus document, oddly uploaded to Scribd, shows some of their sales, in delicious detail.

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With many online documents, it is not clear whether they are internal or not, but the data they contain may as well be. Here is a Microsoft website, listing the contact details of many of their employees:

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Often, the revealed documents will contain information that competitors would love to see, for example how you pitch against them. Here is Avaya's guide to pitching against Nortel:

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This is from a Motors.co.uk guide to dealing with customers who wish to transfer away from competitors:

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There are just some of the many examples to be found online. Some are relatively harmless, revealing little more than gossip, and some have genuinely useful competitive intelligence.