- Our exclusive focus on digital technologies. 100% of our work is about the internet and mobile platforms. We love doing it. We don't spread ourselves thinly among many areas of expertise - we are experts in just this one. Being so focused enables us to analyse ongoing developments in depth, see the interconnectedness between what varied companies are doing and take the time to work out the implications.
- We are relentlessly thorough. When you need analysis of the online classifieds market, when you comb communities for opinions about your products, when you compile a list of your competitor's distribution partnerships - you need to know that the analysis is 100% complete. Research that is 90% complete, that forces you to do your own additional investigation, is almost useless. You need certainty, and we provide that by being thorough. Our thoroughness has your back covered.
- Our research is bespoke. We only produce tailored analysis to meet your needs. You pay for what you ask for and not for three relevant pages of a generic 50-page report. You are not subsidising everyone else's market research nor our own interests.
- We work with the companies shaping the industry. Aqute has worked with most of the important internet and mobile companies. When the BBC and Channel 4 wanted to understand online video, they asked Aqute what the market looked like. When Google and MSN wanted to launch online advertising networks, they asked Aqute what features they should offer. When Vodafone and O2 wanted to plan their mobile strategies, they asked Aqute to distil clear conclusions from masses of research. The list goes on. Aqute is behind many of the projects that are defining the internet. That is the kind of experience that we can put to work on your requirements.
- We work on projects around the world. Working as we do for some of the world's largest companies, we routinely research markets across Europe, Asia and the Americas. In particular, we are immersed in what internet companies are doing in the US. That is not a gimmick - it offers real clues as to what the UK will be doing a year or two later. You benefit from that insight into the future.
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