:// Aqute Research. Strategy planning.

Which online opportunities will give you sustainable revenues?

How do changes in your sector threaten or strengthen your company's position?

In which new online categories can you make acquisitions that will give you a financial return?

To be successful online, where there are many right and wrong turns to take and much of the excitement gravitates around hype with little business value, you need careful and experienced planning. You need to know what your options are, what has already succeeded or failed, and what you are best placed to do.

By working with Aqute, you benefit from our experience helping the web's most successful companies plan their strategies. Worldwide, companies like Google and Microsoft. In the UK, companies like the BBC and Vodafone. Our record proves itself where it matters most, in the actual strategies put in place by our clients.

Case studies in strategy planning

Global mobile operator: Aqute helped a global mobile operator to develop its strategy and product roadmap in mobile content, mobile payments, mobile video and its technology architecture. We combined our own analysis and interviews with the operator's senior management (up to CEO level) to produce regular strategic advice for each of their country operations. Our monthly bulletins collated the world's best thinking from a range of internal and external experts, shared best practice across the company and plotted the progress of the mobile company's projects. We coordinated a research portal with community features enabling remote teams around the world to discuss strategic concerns. How was the research useful to our client? The mobile operator could move more quickly to implement its strategies by picking best practice from each operating company, and could act more quickly with solid facts on which to base its decisions.

UK media company: Aqute worked with one of the UK's biggest media companies to plan their disposal of key strategic internet properties and to define parts of the company's future development. Using deep market segmentation, we created a market forecast model for online and offline revenue channels. Aqute also explored options for radically new business areas that our client could enter, providing competitor and customer analysis to support potential strategies. How was the research useful to our client? The media company had watertight financial data to put before its investors when selling its internet properties, helping it to secure a good price.