:// Aqute Research. Competitor intelligence.

What sales pitch is your competitor using?

Who are your competitor's customers?

How much money is your competitor making?

In a sector that is changing as quickly as the internet, you need to know what your competitors are up to. Why? To avoid surprises, learn from their innovation and their execution, and decide how to

defend yourself against their threats.

Aqute's in-depth analysis of many of the web's leading companies, and our use of the most probing research techniques, delivers unique and detailed insights. This research calls for thoroughness, creativity and an ability to connect seemingly disparate pieces of information. Aqute can help you understand what your competitors are doing; their strengths and weaknesses; their pricing and revenue models; their target markets and customers; and their competitive positioning against you.

Some of the companies for whom we have gathered competitor intelligence:

Case studies in competitor intelligence

US gaming company: A well known gaming company asked Aqute to map its bigger competitor's launch plans for a much anticipated technology product. A year in advance of the product launch, Aqute provided detailed information on product features, pricing, manufacturing and distribution partnerships and launch dates. The research was replicated across key Asian, European and American markets. Aqute's ability to provide unique and non-public information came from our access to local resources and willingness to attend industry conferences around the world. How was the research useful to our client? The gaming company knew in advance which features to include in their product (giving them a competitive position), and which to omit (saving them money and technological obsoleteness).

Global software vendor: One of the world's largest software companies asked Aqute to profile the competitor eco-system in eleven eastern European countries. We delivered detailed information on revenues by channel, go to market strategies, partnerships, supplier problems and customer satisfaction levels. Aqute was able to create a unified picture of competitor activity across the region and help the client to restructure its operations, particularly its reseller channel. How was the research useful to our client? Using our information, the software vendor knew where and how to strengthen its sales proposition and what discounts to offer customers to beat its competitors.