OCID: Obsessive Competitive Intelligence Disorder

Obsessive Competitive Intelligence Disorder, or OCID, is a little-known condition that affects many competitive intelligence analysts. OCID sufferers see competitive intelligence everywhere, all the time.

If you have OCID, this is not Pret A Manger's generous Christmas appeal - it is competitive intelligence about their sales figures.

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If you have OCID, these are not mortgage rates for buying a beautiful new home, but competitive intelligence about financial products.

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And this is not an advertisement for a beautiful book, but rather information about The Folio Society's expected revenues.

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Everywhere they look, OCID sufferers see intelligence data. Many competitive intelligence analysts have to live under the shadow of this obsession. Please spare a thought for them.